Business Marketing

The Advantages of a Digital Signage Network

Digital signs are a sub-section of digital signage. Digital screens use technology such as LED, LCD, projection and plasma to project video, audio, rich media content, restaurant menus, product inventory, real-time weather data, or any other media. It can also be used for interactive advertising through the use of flashing message signs and image branding. A sign is usually a thin black box, and most digital signs have a built in camera that will accept a digital video signal from a handheld device for loading and saving onto a memory device.

The benefits of using digital signage over other forms of advertising is that they can be used on-site or remotely. On-site digital signs include pre-scheduled programming, that can be used for interactive advertising or marketing message creation. Remote digital signs use signals sent out from a computer to a portable sign. Both types of digital signage serve different purposes. They differ mainly in their medium and source of information.

Interactive digital signs (IBIs) use touch screen technology so that it is possible to not only make use of text messaging tools but also use point-of-sale mechanisms such as touch pads and electronic coupons. IBIs can also contain video components. Point-of-sale (POT) digital signage is a form of interactive digital signage that uses plastic card readers to take payments.

While the benefits of digital signage have been discussed, many businesses still opt for the more traditional forms of advertising such as print ads, newspaper inserts, fliers, and billboards. There are still certain pros and cons associated with both conventional and IBI digital signs. For example, although print ads can be kept in front of the target audience for longer periods of time, they are often ignored, making them ineffective with media placements such as television. Print ads are also limited by the quality of the paper on which they are displayed. As for billboards, their effect is instantaneous, but their visibility may be lessened by surrounding obstacles such as on-street parking or other structures.

Some companies, however, have found that IBIs are not only more effective but are easier to keep in front of the target audience. In this case, digital signage networks provide interactive media elements that allow the audience to interact with digital content. These media elements include video, sound, animation, text, and images. Interactive digital content can take the form of games, animations, jokes, games, and more. With interactive digital content, the audience can not only interact with the content but can also shape or alter the content to fit their preferences.

Another advantage of a digital signage network is that all of the content can be archived. This means that if a business expands in the future it does not have to buy new equipment to add new content. The new digital signage network will already have been established and archived. In addition, unlike with analog billboards or radio displays, there is no need to repaint the digital signs because they are automatically repainted or updated every time their lifespan is over. There are many other advantages to a digital signage network. For more info on digital signage visit